'Lacoste - 24 Teeth'

LACOSTE has teamed up with street-savvy New York brand Married to the Mob to create a lace hi-top sneaker for women in two shades of gold and purple.

Married to the Mob got its start in the summer of 2004 out of Leah McSweeney’s Spring Street apartment with pink walls and a MAC. It dawned on her that while there were tons of great street brands for guys, there was virtually no version for females. Thus the concept for MOB was born: a street wear label designed for and by women. ‘Growing up in New York, you’re only as good as the crew that you run with, and the name of the label is a tribute to the “Most Official Bitches,” who through ups and downs and highs and lows never failed to have my back.’

Design inspiration for the label is literally from the streets of New York: clubs, secret hang-out spots, smoke-filled parties, making MOB equal parts chic, smart-mouthed, and definitely not-to-be-messed with. ‘It’s a lifestyle that speaks to style-confident females everywhere’, Leah says.

‘I have been wanting to work with lace for a while but was waiting for the right product. Once I saw the silhouette of the LACOSTE sneaker I knew the lace idea would work perfectly for this’ Leah explains, I always look to the high-end fashion labels for inspiration, as I am sure they look to the street for cues as well’. As to why she wanted to work with LACOSTE, Leah says: ‘I have always been a LACOSTE fan. It is a brand I respect and admire for their timeless classic pieces and their major influence in fashion over so many years’’.

The shoes are released on February 14th 2010

http://www.mttmnyc.com/